Author name: shilnam020@gmail.com

1. Advertisement: The Traditional Era Definition: An explicit, formal communication used to promote products, services, or brands. Mediums: Print (newspapers, magazines), TV, radio, and billboards. Features:One-way communication.Focused on brand promotion and product awareness.Broad and generalized audience targeting. Challenges: Limited personalization, hard-to-measure effectiveness, and expensive to execute on mass scales. 2. AD: The Digital and Modern Era Definition: Short for “advertising,” but now often refers to digital, concise, and data-driven marketing content tailored for online platforms. Mediums: Social media, search engines, apps, streaming platforms, and influencer collaborations. Key Characteristics:Short-form: ADs are often concise, capturing attention within seconds (e.g., skippable YouTube ads or Instagram stories).Personalized: Leveraging data to serve ads relevant to user behavior, preferences, and demographics.Interactive: Incorporating engagement features (polls, swipe-ups, gamified elements).Measurable: Detailed analytics (click-through rates, impressions, conversions). Focus: Delivering specific, value-driven messages to hyper-targeted audiences. Differences

1. Building Brand Awareness 2. Generating Leads and Sales 3. Differentiating from Competitors 4. Expanding Market Reach 5. Building Customer Loyalty and Trust 6. Supporting Business Growth Goals 7. Tracking Performance and Making Adjustments 8. Creating Brand Recall